[英] 喬尼·休斯（Jonnie Hughes），BBC地球發展部·製片人，著名科學記者，《國家地理》《泰晤士報》《衛報》《獨立報》科普專欄作家。BBC著名紀錄片《獵捕》（The Hunt）製片人，《獵捕》獲英國電影學院獎·佳攝影獎，地球樂園自然影展（Wildscreen）·佳編輯獎、·佳攝影獎（大型劇組）、·佳音樂獎。同時，休斯也是Youtube頻道BBC Earth Unplugged、東京大自然超體感博物館Orbi等多個跨界項目的策劃與負責人。

Throughout history, we humans have prided ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. In this book, science writer and documentary filmmaker Jonnie Hughes investigates the evolution of ideas, taking a look at how they seem to have lives of their own. Adopting the role of a cultural Charles Darwin, Hughes travels across th...(展开全部)

Why do some ideas spread, while others die off? Does human culture have its very own “survival of the fittest”? And if so, does that explain why our species is so different from the rest of life on Earth? Throughout history, we humans have prided ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. After all, ideas do appear to h...(展开全部)

A new and comprehensive look at the reasons behind successful or failed nation building Nation Building presents bold new answers to an age-old question. Why is national integration achieved in some diverse countries, while others are destabilized by political inequality between ethnic groups, contentious politics, or even separatism and ethnic war? Traversing centuries and con...(展开全部)

A new and comprehensive look at the reasons behind successful or failed nation building Nation Building presents bold new answers to an age-old question. Why is national integration achieved in some diverse countries, while others are destabilized by political inequality between ethnic groups, contentious politics, or even separatism and ethnic war? Traversing centuries and con...(展开全部)

Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...(展开全部)

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do ...(展开全部)

The world-famous work on the origins and development of nationalism The full magnitude of Benedict Anderson’s intellectual achievement is still being appreciated and debated. Imagined Communities remains the most influential book on the origins of nationalism, filling the vacuum that previously existed in the traditions of Western thought. Cited more often than any other single...(展开全部)

What makes people love and die for nations, as well as hate and kill in their name? While many studies have been written on nationalist political movements, the sense of nationality - the personal and cultural feeling of belonging to the nation - has not received proportionate attention. In this widely acclaimed work, Benedict Anderson examines the creation and global spread of...(展开全部)

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows h...(展开全部)